Industry Advice

Laura Vodden at the YES Group takes a look at why direct to film printing is a winning strategy for printing college football kits. When it comes to college football kits, the demands on print quality, durability, and turnaround speed are higher than ever. These aren’t just uniforms, they’re a …

Colin Sinclair McDermott, AKA The Online Print Coach, explains how you can use emails to your advantage. I hear it all the time: ‘Email doesn’t work anymore’. But here’s the truth, bad email doesn’t work. Good email? It drives repeat orders, keeps you top-of-mind, and positions you as more than …

Many people get confused between up-selling and cross-selling, and in this article, Colin Sinclair McDermott, aka The Online Print Coach, will aim to help you better understand the difference. Cross-selling is essentially selling an additional product or service to a customer. I’m sure many of you have fallen into the …

The world of textile decoration has seen a significant evolution with the introduction of the new 3D DTF UV faux embroidery. Colin Marsh, managing director of Resolute, explains more about this next big leap for DTF UV technology.  This new innovative technology is changing the way we decorate items such …

Andy Rogers, marketing director at Stahls’ UK, takes the time to explain how you can maximise efficiency for larger orders. In the fast-paced world of heat printing, efficiency is key to high performance. An optimised workflow boosts profitability, improves turnaround times and ensures product consistency. Businesses that streamline their operations …

Success isn’t just about being the biggest player in the market – it’s about being the most adaptable. In this article, The Online Print Coach, Colin Sinclair McDermott, outlines how you can stay ahead in a competitive market. Understanding your competitors, both large and small, is critical to maintaining and …

If you’re reading this, you probably already understand the basic differences between direct to garment and direct to film printing. But what you may not realise is how similar they are in certain ways – and, more importantly, how you can use the best of both to take your custom …

Instagram expert, Estelle Keeber of Immortal Monkey, was back at Printwear & Promotion LIVE! in The Knowledge Centre sharing her secrets to Instagram success. In this article she outlines how you can profit from Instagram in 2025. With the printwear industry evolving at an incredible pace, it’s no surprise that …

Colin Sinclair McDermott aka The Online Print Coach explains why now could be the time to pivot or adopt some new sales strategies. In this article of Printwear & Promotion I thought I would turn our attention to a question I’ve been asked numerous times within my own community this …

DTF and DTG are not an either/or for your business. Both printing processes complement each other by providing versatility, flexibility, and efficiency in your textile production. Director at Amaya Sales UK, Charlotte Darling, explains further. Here’s a guide on how they work together and why you will benefit from having …