Industry Advice

Working outdoors, clothes have to withstand the elements and conditions. Garments therefore are rugged and durable but these qualities prove to be more difficult for embroiderers. Natalie Greetham, marketing manager at Madeira UK explains how choosing the right products could help keep your work looking professional. Embroidering on outdoor workwear …

There’s a fabled saying in business, ‘it’s not about what you know but about who you know.’ Networking is a key component to company growth and shouldn’t be overlooked, as the Online Print Coach, Colin Sinclair McDermott, explains. Building strong relationships and nailing your pitch can unlock growth in even …

With any job, it is essential to pick the right tool. In this column, Beppe Quaglia CEO of Virus Inks, explains the choices in inks and which one is best to use. In textile screen printing, ink is more than just colour on fabric, it is the physical medium that …

Sure, you can rest on your laurels and hope the business rolls through the door due to previous strategies, but as Colin Sinclair McDermott, The Online Printing Coach, explains, it is you who may need to make first contact. Most people I come across in this industry aren’t lazy. They’re …

DTF has progressed so far in the last few years; it is no wonder companies look to see if the limits on the technology can be pushed. In this column, Colin Marsh, managing director of Resolute, explains even newer trends coming from the technology. Direct to film (DTF) printing has …

As autumn rolls around, schools, academies, and colleges all welcome their newest pupils, all preferably adorned in newly branded uniforms and backpacks. Many challenges come with embroidering shirts and bags, and so in this column, ETC Supplies marketing executive, Daniel Horgan, offers five pieces of advice to get the best …

Dye sublimation printing has transformed from a niche production method to one of the most sought-after techniques in the printwear industry. Jason Chapman, director of operations at the Regency Group, New York gives his view on the process and why he thinks it has grown in popularity. Sublimation printing has …

With DTF printing becoming more established within the industry, Jim Nicol, managing director of TheMagicTouch, has explained how using old sales practices could help build your business when used with this modern process. For the past five years the industry has witnessed the arrival of the incredible DTF transfer process. …

Embroidery is a key skill that, when used right, can bump profit margins of any business, but it is important when done right. In this column, Charlotte Darling, director of Amaya Sales UK, gives her advice on what to do when putting the work on jackets. Embroidering jackets is a …

With so many ways companies can look to expand business, the Online Print Coach, Colin Sinclair McDermott hastens to explain that perhaps the best way is in previous conversations. In this column he explains how rekindling prior conversations and email threads could find you that much needed business. [body] It’s …