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Stormtech Performance Apparel is introducing Pure Earth by Stormtech, the brand’s first fully sustainable apparel line.
From recycled fibres, BCI cotton, and compliance through to sustainable packaging, the Vancouver-based global brand is renewing its commitment to conserve nature and give discarded plastics a second life.
Pure Earth by Stormtech features 18 new styles, ranging from polos and performance tees to softshell jackets. Each style is made with recycled polyester (RPET) and/ or certified BCI cotton and is never redyed. Beyond product, Stormtech is committed to reducing carbon footprint throughout the operation. All new styles will also come with hangtags produced from sustainable FSC paper, and will be packed in eco-conscious materials including oxo-biodegradable bags and FSC certified cartons.
Georgeta Navodarszky, vice president supply chain of Stormtech, said: “Sustainability has always been part of our DNA and at the core of our business values. In addition to our ‘zero real fur and down’ policy, we focus on sourcing raw materials with minimal impact on forest habitats. The newly launched Spring 2022 Collection took a step further and sourced more sustainable, durable materials, trims and packaging. By 2025, we are committed to transitioning all top materials by impact to fully sustainable solutions.”
