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H&M Group’s Creator Studio has opened its first UK printing hub which will be operated by Wiltshire-based T Shirt & Sons.
Launched in 2021, Creator Studio’s proprietary tech offers artists, labels and licensees an end-to-end solution for merchandise printing and fulfilment, including customisation options such as screen printing and embroidery.
The new printing hub will shorten delivery times on UK orders between two and four days. Previously orders from the UK were fulfilled from a site in the Czech Republic. Additionally, the new hub means that there will be no import duties on Creator Studio merchandise – meaning lower costs for customers – as well as allowing merchants to fulfil B2B payments in pound sterling.
Adam Golder, commercial director at T Shirt & Sons, which employs more than 250 people in the UK and Europe, said: “We already have a partnership with Creator Studio at our facility in Venlo, Netherlands, and are delighted to be able to expand our work together to the UK.
“Combining Creator Studio’s innovative technology with our decades-long experience in the UK market, we’re confident that this collaboration will provide creatives all over the world an alternative solution to their merchandise needs in the lucrative UK market.”
Dinesh Nayar, managing director at Creator Studio, added: “Since launching Creator Studio in 2021, opening a regional hub in the UK has been a clear goal of ours.
“Sustainability is at the core of our business model, and we’re delighted that our UK customers can now shop confident in the knowledge that their purchases are environmentally stable. We can’t wait to see what UK artists across the country create using our technology.”
Creator Studio operates within H&M Group’s global supply chain and uses H&M’s dedicated True Blanks range of blank clothing, meaning the service is more efficient, and responsible than existing merch solutions.
