AS Colour is in a unique position when it comes to predicting and planning new womenswear styles, as the brand gets constant feedback from its own 17 retail store Australasian estate.
Soon to open in Shoreditch UK will be the company’s first UK store.
AS Colour shies away from the more boxy cuts that dominate the market and concentrates on superior combed fabrics and retail cuts. The recently launched Crop Tee is a prime example.
180gsm 28-singles combed cotton; it is fast becoming a top seller. It is part of AS Colour’s DNA being attuned to retail trends and bringing them quickly to the imprint market.