Dickies introduces footwear for tradeswomen

Dickies’ new Elora trainer

Workwear brand Dickies has unveiled the Elora, a new style of safety trainer designed specifically for ladies’ feet.

With a slimmer heel and reduced forepart measure to better fit female feet, the Elora style features a composite toe-cap and non-metallic anti-penetration sole, offering an ideal option for women looking for metal-free safety footwear. Particularly suitable for those working on slippery surfaces, the shoes feature a SRC rated slip resistant sole and also have antistatic properties.

Water resistance, breathable lining and an energy absorbing sole help to offer all day comfort and dryness.

James Whitaker, marketing director, said: “We know there’s a lack of suitable footwear options for tradeswomen, with most shoe designs on the market more suited to support male feet.

“We’re excited to be launching a shoe that helps to meet this demand, as we look to do our part to address the needs of tradeswomen who are frustrated at the lack of choice currently available.

“As with our recently launched Phoenix and Liberty styles, the new Elora trainers feature our DTc sole – one of our latest innovative outsole designs. The sole’s ergonomic flex lines and geometric tread patterns provide maximum ground contact, even in wet conditions, while the flexibility offered makes this an ideal choice for tradeswomen often required to kneel or bend.”

The Elora trainers marks the latest new product launch by Dickies, which is investing heavily on research and development in footwear, taking full control of the design and testing process.

Available in two colourways (black with orange or blue detailing), the shoes benefit from an anti-scuff toe and padded collar and tongue for extra comfort.

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