Printwear & Promotion The Total Promotional Package
Whatever you’re looking for in the world of promotional garments, you’ll find one brand’s got it all: Fruit of the Loom. Today’s Fruit of the Loom range has more styles, choice, sizes and colour than ever before.
Fruit of the Loom has introduced a new Lightweight Baseball Sweat Jacket with a great SMU opportunity to its 2017 range which nails the athleisure trend perfectly in addition to bringing back its popular underwear collection. The brand has also launched a brand new responsive website which will debut January 2017.
One of the big trends for 2017 is athleisure wear, its popularity has been gaining momentum over the last couple of years and to satisfy customer demand Fruit of the Loom has introduced a Lightweight Baseball Sweat Jacket.
Fitting nicely into the existing Lightweight Sweats Collection, which is aimed at a more fashion forward customer, this jacket is smart enough for work with a fashionable casual vibe. Great for the summer or as a layering piece in more northerly counties or as an all-round jacket in southern territories.
Made from the brand’s lightweight unbrushed fleece with raglan sleeves, two front pockets and a cotton/Lycra rib neck, waist and cuff. This fashionable new style has a great look with a slimmer silhouette. Made from 80% cotton and 20% polyester (240gsm) it also has a covered self-coloured plastic zip for enhanced printability. Available in sizes small – 2XL it comes as standard in black, heather grey and deep navy, great for co-ordinating with all looks, smart or casual.
Here’s the really cool news, if you want the Lightweight Baseball Sweat Jacket in a colour not featured in its core range, no problem. You can create your own look in any Fruit of the Loom colour because the style is produced at the company’s Moroccan plant. Whether you choose the whole garment in one colour or specify a different colour for the sleeves to the body in true baseball style, the choice is entirely up to you. For more information regarding creating your own look please contact your local Fruit of the Loom distributor. Great for a volume promotion, college and team wear, music merchandising or retail.
Long-standing heritage
Fruit of the Loom has a long-standing heritage in men’s underwear, stretching back to 1938.Now the popular range is part of the main catalogue and includes a new range of Fruit of the Loom socks which will be available soon, so stay tuned.
The men’s underwear collection comprises the Classic Shorty (two pack), the Classic Boxer (two pack) and Classic Sport Brief (two pack) all available in sizes small to 2XL in colours black, white, deep navy and light grey marl. Also available are the Classic Slip (three pack), sizes small to 2XL in white, black, black stripe and navy/mid blue marl and the Fruit Underwear T (three pack) in white.
The socks range comprises three styles, two of which are designed to be unisex. Fruit Crew Socks (three pack), ideal for everyday use with cushioned soles for a great snug fit in sizes 35-46 and Fruit Quarter Socks (three pack), with welt protection around ankle and cushioned soles for extra comfort in sizes 35-46. Both come in white, black and heather grey with elastane throughout for the perfect fit. The third style, Fruit Work Gear Socks, is offered in black and melange grey (three pack), great work socks with cushioned soles for extra comfort and protection in sizes 39-46. All the socks have a high proportion of natural fibres for a great feel every day.
Brand new website
The brand is launching a brand new website in January 2017 and customers will see a plethora of new features. The responsive layout will have great usability on all devices including desktop, tablet and smartphones.
It’s great layout and attractive visuals are accompanied by an easy to use product search facility with multiple filter functions, so you can find exactly what you’re looking for quickly and easily.
There will also be an enhanced user experience and optimized tools in the Fruit Club section of the website, meaning even greater support for customers.
So for a brand which offers you everything under the sun in terms of top quality garments, a rainbow of colours, competitive pricing, ethical credentials and great stock availability trust Fruit of the Loom.
