Printwear & Promotion The Total Promotional Package
Roland DG has announced the expansion of its TrueVIS product family. The latest launch is the biggest product announcement for the company to date, offering the largest range of ink technologies and applications for roll-to-roll printing in one product family.
The new models are expected to shake up the market, building on the eco-solvent heritage of TrueVIS by adding UV print and cut technology with the high productivity LG Series and the multi-functionality MG Series, alongside Roland’s first water-based resin ink printer, the AP-640. Together with the four eco-solvent models launched in March 2022, the TrueVIS line-up expands to a total of 10 inkjet devices.
Providing a unique and unparalleled offering for the industry, the TrueVIS range delivers industry-leading image quality in each technology segment that is compatible with the widest of range of applications, ensuring no application requirement or quality expectation is out of reach for customers.
The newly developed resin model offers natural expressiveness that takes advantage of the media texture and uses enhanced environmental and people-friendly inks. The UV models enable high-definition output, including three-dimensional expressions for the reproduction of artwork and for communicating by touch, including Braille, while the eco-solvent models create graphics with vivid colours, taking UV printing to a new level.
The all-new common hardware platform featured within each machine includes important user interaction improvements and digital connectivity, through Roland DG Connect, designed to increase competitiveness and significantly decrease downtime for users.
Tony Miller, president of Roland DG’s global sales and marketing division, said: “Consumer needs have and continue to dramatically change against a backdrop of fast-paced technological innovation, changes in social structure, and the growing awareness of environmental issues. As a result, printed graphics are increasingly required not only to transmit information, but to offer functionality and expressiveness that create positive impressions and experiences.
“We are excited to support our customers through this changing landscape by launching an expansion to our TrueVIS line-up – offering more options and better, innovative solutions for all. No matter which printing technology they choose, our customers can count on the same industry leading TrueVIS quality of printing and reliability across the full range.”
Since the first model was released in 2016, the TrueVIS series has won worldwide acclaim from graphics production professionals for its ability to produce high-quality graphics.
Alongside this expansion of products, Roland DG has launched its TrueVIS product wizard which helps customers find their ideal TrueVIS product, cutting through the complexity of choice. Each product is scored and weighted to provide accurate response results, recommending the hero product for the customer alongside alternatives to consider.
- Read P&P editor Melanie Attlesey’s report on the TrueVIS product launch in the upcoming March issue.
